Firstly, it is important to have a portfolio of products and services to let clients or potential clients know what the company is doing. With a portfolio, created in a complete and quality manner, there is no doubt about what is being sold.
When you meet a client for the possibility of developing a certain project, it will boost your credibility when you have that compilation as a reference to your work. Find 5 benefits of having a clean professional portfolio below.
Support Your Experience
Adding samples of your work is an effective way to show your experience in the area. For the client who is going through a selection process, the portfolio will be a key reference before making their final decision.
As a freelancer, you can have a very difficult experience in your area, but the good thing is to be able to demonstrate it with concrete examples.
Talk about Your Work
Having a portfolio of products and services is as important as taking care of the quality of what is offered. Thanks to this tool, you will be able to present yourself to your potential clients, making a good impression from the start.
As we all know, images are worth more than words, and in this case, the phrase perfectly describes the situation. Also, when we say an image, we are referring to a specific example, not merely a photo, video, or drawing.
Personal Marketing Tool
The portfolio gives the client a much clearer idea of the way you work. Through the portfolio, you promote yourself and sell your work and your skills, so you must analyse what to add.
The portfolio is the equivalent of a business card, becoming a crucial part of how you present to the clients.It would be like your online folder of previous work that you have done for other clients and that is a sample of their experience in the area.
Your online profile reflects a very good experience in your professional area, studies, and training that support your knowledge.
Choose the work samples to includecarefully. Surely, we will have a lot of work that they consider relevant, but the idea is not to overload your profile with examples and more examples.
The idea of the portfolio is also to offer diversity. Ideally, you should differentiate the work and include examples for each of the strong areas of your experience. Then consider the portfolio as a fundamental tool that talks about yourself.
It is your seal. It must be able to transmit your dedication and passion for what you do, and that’s one of the keys that will differentiate yourself from others.
Therefore, it is essential to have a portfolio of products and services so that there is no doubt about what is sold. Although it is considered unnecessary to clarify, doing so allows relevant data and information to be included that, probably, is not always exposed.